A Driving Force For Change
Client
Auto Alliance
Topic
Automotive
Category
Concept Campaign
The Problem:
Transportation is responsible for over 20% of CO2 emissions worldwide.
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The Insight:
The people who profit most are best equipped to make the most impact.
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The Solution:
A coalition of automotive giants taking ownership and implementing greener solutions.
According to the International Energy Agency (2014), transportation is responsible for over 20% of CO2 emissions worldwide. In Europe, cars are responsible for close to 21% of CO2 emissions (European Commission, 2016). What if car manufacturers took responsibility?
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A Driving Force for Change is a concept campaign that sees the likes of Ford, BMW, Volvo and Toyota putting aside their differences and forming the Auto Alliance to champion a cleaner future.